Best iPhone 7 Camera: 5 Things You Didn’t Know

With the upcoming camera upgrades for the iPhone 7, it'd be nice to have that professional feel as well as professional functionality. Pictar seems to agree on that,  which is why they've built a cool camera grip for your new iPhone. Here are five things you should know about it.

1. 75% OF PHOTOS TAKEN WERE DONE BY SMARTPHONES

Professional photographers will probably recoil in disgust at this fact, but it is the reality we live in. Apparently, 75% of all pictures taken around the world in 2015 were done by smartphones. While this has produced a nice collection of photos, there are some downsides. The majority of iPhone 7 users will probably only use a small fraction of the camera's massive potential.

2. PICTAR WILL HELP UNLEASH IPHONE 7 CAMERA POWER

No one really has the time to browse through all of the internal menus on their smartphones. As a result, we get most people shooting in auto mode and compromising on picture quality. There's much more power in the iPhone 7 camera, though, and Pictar will help unleash that. By offering a device that has full external control of all camera functions as well as a comfortable and stable grip, users can take full advantage of the camera's power.

3. IT'S ELECTRONICALLY CALIBRATED

Having electronic calibration provides maximum sensitivity to the camera, just like traditional DSLR. Pictar's shutter button has a half-press mode to lock focus and exposure for easy tracking of a moving object. There's also full-press for immediate shutter release. With a button located right by the index finger, users can take accurate shots with one hand.

4. ONE HAND ZOOMING

Another comfortable aspect of Pictar is being able to zoom with one hand. Normally this would require a bit more work on the iPhone 7, but the rotating zoom ring takes away the need to even touch the screen to zoom in and out. It can even be reprogrammed by the user to suit other needs like a flash, white balance, and more.

5. FEEL LIKE YOU'RE HOLDING A REAL CAMERA

While the features of Pictar are nearly endless, one of the shining aspects of this device is its physical design. The iPhone 7 will surely be a wonderful piece of technology, but as a camera, it's simply not comfortable. Pictar has the familiar grip of a traditional camera. Its ergonomic grip allows for a comfortable experience in order for you to get the best shots possible.

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