The new iPhone SE has a 4-inch screen the same size as models Apple released more than two years ago, but with the same advanced features of its current devices. According to The Verge, Apple going cheaper indicates Apple mission to push into the fast growing markets of India and China.
"iPhone SE is an exciting new idea - we started with a beloved, iconic design and reinvented it from the inside out", said Phil Schiller, Apple Senior Vice President of Worldwide Marketing.
The 16GB iPhone SE is priced at $399 in the US.
Apple on Monday unveiled an affordable iPhone with a four-inch screen at its headquarters in Cupertino, California.
Apple's new iPhone 5SE will be available in 100 countries including India by the end of May and will go on full sale on March 31. The camera supports live photos and 4K video recording as well like iPhone 6s and 6s plus cameras.
The device comes in four colours: space grey, gold, rose gold and silver.
Dom Waghorn, customer experience director, at digital agency Syzygy, said: "This launch looks to be about volume rather than innovation".
In fact, Apple calls it "the most powerful 4-inch phone ever", which is a bit like Sony's Z range being branded "the best camera in a waterproof phone". However, the innards of iPhone SE are much closer to that of an iPhone 6S.
Apple is targeting its new iPad Pro as "The ultimate PC replacement".
Apple has just unveiled the new and smaller iPad Pro, which measures 9.7 inches, compared to 12.9 inches of the first edition that was released in 2015. The biggest changes are new security features and a "Night Shift" mode, which makes light from the screen redder in the evening, as blue light is thought to disrupt sleep patterns.
Accessories for the iPad Air 2 were made available, but only through third-party companies.
Source: Apple adds a 12 MP camera to its new, small iPhone SE
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